INDUSTRIES
SEO that understands
your kind of business.
Explore 64 industry-specific starting points. I adapt the plan to your business, rather than applying the same task list to every website.

A considered approach to your website.
FIND YOUR INDUSTRY
A relevant starting point.
Real Estate
Property listings expire and filters can generate hundreds of near-identical URLs.
Doctors
Patients need to understand who provides a service, where they can attend and how appointments work.
Restaurants
Diners look for menus, opening times and booking options before they choose a restaurant.
Fintech
Fintech content has to explain a product without hiding costs, eligibility or limitations.
SaaS
Software buyers compare use cases, alternatives and integrations before speaking to sales.
IT Companies
Buyers need to know which technical problems you solve and which clients fit your services.
Fashion
Fashion stores need useful category pages without creating duplicate paths for every color and size.
Travel
Travel searches range from early destination research to booking a specific trip.
Startups
A young business needs to focus limited resources on the searches closest to its offer.
Dentists
Dental patients look for a particular treatment, convenient appointments and evidence of a trustworthy practice.
Contractors
A contractor website needs to show what work you undertake and where you can deliver it.
Home Services
Homeowners often arrive with an urgent problem and little patience for vague service pages.
Insurance
Insurance buyers need to understand coverage, exclusions and who a policy is for.
Banking
Financial-service pages need clear product details and consistent information across locations.
Car Dealers
Vehicle inventory changes quickly, but model and dealership pages can remain valuable.
Plastic Surgery
Prospective patients need careful explanations of procedures, recovery and practitioner qualifications.
Photography
A portfolio should be visually strong without leaving search engines and clients to infer what you offer.
Accounting
Clients search for specific help such as bookkeeping, tax or advisory work.
Architecture
Architecture clients need to understand your approach and the kinds of projects you take on.
Retail
Retail customers may want to buy online or check a local store before visiting.
Jewelers
Jewelry shoppers need details about materials, sizing and customization before they commit.
Moving Companies
Moving enquiries depend on the route, property size and service required.
Logistics
Logistics buyers look for a provider that handles their cargo, routes and constraints.
Funeral Homes
People looking for funeral services need calm, clear information at a difficult time.
iGaming
Gaming sites need a clear separation between product information, editorial content and jurisdiction-specific eligibility.
Financial Services
Financial decisions need accurate information and visible expertise.
Orthodontists
Patients compare treatment options and appointment requirements before contacting an orthodontic practice.
Periodontists
Specialist dental services need to explain what the practice treats and how referrals work.
Veterinarians
Pet owners need to know which animals and conditions your practice supports and when help is available.
Acupuncturists
Prospective clients need an accurate explanation of the service and what a first appointment involves.
Chiropractors
A practice website should explain its services, clinicians and appointment process clearly.
Hospitals
Hospital websites often have complex department and practitioner structures.
Security Companies
Security buyers need to distinguish guarding, monitoring and installation services.
Roofers
Roofing customers compare repair options, materials and evidence of relevant work.
Landscapers
Landscaping buyers need to see the difference between design, installation and routine care.
Locksmiths
People searching for a locksmith need accurate availability and service coverage quickly.
Garage Doors
Customers search differently for a broken opener, a repair or a new door.
Painters
Painting customers want to know which surfaces and property types you handle.
Body Shops
Drivers need clear information about damage repair, refinishing and the process of arranging work.
Self Storage
Storage customers compare unit sizes, access arrangements and location.
Food Delivery
An ordering website needs to show what is available and where delivery is offered.
Franchises
Franchise websites need consistent brand information without making every location page identical.
Furniture Stores
Furniture buyers need dimensions, materials and delivery details before ordering.
Personal Injury Lawyers
People seeking injury-related legal help need to understand the cases a firm handles and the next step.
Agencies
Agency websites often offer overlapping services and competing case studies.
Small Businesses
A small business needs a practical SEO plan that fits its capacity.
Window Cleaners
Window cleaning customers need clear coverage, property types and scheduling information.
HAVE A PROJECT IN MIND?
Let’s make your next step clear.
Tell me about your website and what you want to improve. I’ll review the brief and recommend a practical scope.