INDUSTRIES

SEO that understands
your kind of business.

Explore 64 industry-specific starting points. I adapt the plan to your business, rather than applying the same task list to every website.

Editorial consultation workspace

A considered approach to your website.

FIND YOUR INDUSTRY

A relevant starting point.

Real Estate

Property listings expire and filters can generate hundreds of near-identical URLs.

Doctors

Patients need to understand who provides a service, where they can attend and how appointments work.

Lawyers

Prospective clients search by legal problem and practice area.

Restaurants

Diners look for menus, opening times and booking options before they choose a restaurant.

Hotels

Travelers compare room types, amenities and location before booking.

Fintech

Fintech content has to explain a product without hiding costs, eligibility or limitations.

SaaS

Software buyers compare use cases, alternatives and integrations before speaking to sales.

IT Companies

Buyers need to know which technical problems you solve and which clients fit your services.

Fashion

Fashion stores need useful category pages without creating duplicate paths for every color and size.

Travel

Travel searches range from early destination research to booking a specific trip.

Startups

A young business needs to focus limited resources on the searches closest to its offer.

Dentists

Dental patients look for a particular treatment, convenient appointments and evidence of a trustworthy practice.

Education

Students and families compare courses, entry requirements and outcomes.

Manufacturing

Industrial buyers search by capability, material and specification.

Contractors

A contractor website needs to show what work you undertake and where you can deliver it.

Home Services

Homeowners often arrive with an urgent problem and little patience for vague service pages.

Insurance

Insurance buyers need to understand coverage, exclusions and who a policy is for.

Banking

Financial-service pages need clear product details and consistent information across locations.

Car Dealers

Vehicle inventory changes quickly, but model and dealership pages can remain valuable.

Plastic Surgery

Prospective patients need careful explanations of procedures, recovery and practitioner qualifications.

Photography

A portfolio should be visually strong without leaving search engines and clients to infer what you offer.

Accounting

Clients search for specific help such as bookkeeping, tax or advisory work.

Architecture

Architecture clients need to understand your approach and the kinds of projects you take on.

Pest Control

Customers often search by pest and urgency.

Plumbers

Plumbing searches often describe a fault rather than a service name.

Electricians

Electrical work ranges from urgent repairs to planned installations.

Non-Profits

Supporters, volunteers and service users arrive with different needs.

Retail

Retail customers may want to buy online or check a local store before visiting.

Jewelers

Jewelry shoppers need details about materials, sizing and customization before they commit.

Moving Companies

Moving enquiries depend on the route, property size and service required.

Logistics

Logistics buyers look for a provider that handles their cargo, routes and constraints.

Funeral Homes

People looking for funeral services need calm, clear information at a difficult time.

iGaming

Gaming sites need a clear separation between product information, editorial content and jurisdiction-specific eligibility.

Crypto

Crypto content can become outdated quickly.

Financial Services

Financial decisions need accurate information and visible expertise.

Orthodontists

Patients compare treatment options and appointment requirements before contacting an orthodontic practice.

Periodontists

Specialist dental services need to explain what the practice treats and how referrals work.

Veterinarians

Pet owners need to know which animals and conditions your practice supports and when help is available.

Acupuncturists

Prospective clients need an accurate explanation of the service and what a first appointment involves.

Chiropractors

A practice website should explain its services, clinicians and appointment process clearly.

Hospitals

Hospital websites often have complex department and practitioner structures.

Security Companies

Security buyers need to distinguish guarding, monitoring and installation services.

HVAC

HVAC demand changes by season and job type.

Roofers

Roofing customers compare repair options, materials and evidence of relevant work.

Landscapers

Landscaping buyers need to see the difference between design, installation and routine care.

Restoration

Restoration searches are often urgent and problem-specific.

Locksmiths

People searching for a locksmith need accurate availability and service coverage quickly.

Garage Doors

Customers search differently for a broken opener, a repair or a new door.

Cleaning Companies

Cleaning enquiries differ by property type and frequency.

Painters

Painting customers want to know which surfaces and property types you handle.

Fencing Companies

Fence projects vary by material, purpose and property.

Appliance Repair

Repair searches often include an appliance type or fault.

Body Shops

Drivers need clear information about damage repair, refinishing and the process of arranging work.

Self Storage

Storage customers compare unit sizes, access arrangements and location.

Food Delivery

An ordering website needs to show what is available and where delivery is offered.

Franchises

Franchise websites need consistent brand information without making every location page identical.

Cosmetics

Beauty shoppers compare ingredients, product types and suitability.

Industrial

Industrial searches often specify a process, standard or application.

Furniture Stores

Furniture buyers need dimensions, materials and delivery details before ordering.

Personal Injury Lawyers

People seeking injury-related legal help need to understand the cases a firm handles and the next step.

Professional Firms

Professional buyers assess fit before they enquire.

Agencies

Agency websites often offer overlapping services and competing case studies.

Small Businesses

A small business needs a practical SEO plan that fits its capacity.

Window Cleaners

Window cleaning customers need clear coverage, property types and scheduling information.

HAVE A PROJECT IN MIND?

Let’s make your next step clear.

Tell me about your website and what you want to improve. I’ll review the brief and recommend a practical scope.